About Us

The Outdoor Power Equipment Association was incorporated in the early 1990’s to assist and support the manufacturers, distributors and dealers in the industry. Over time the needs of the members have changed, and we have responded to provide appropriate assistance.

The Executive includes manufacturers, distributors and dealers ensuring all member categories are represented at board level. This provides a balanced and fair approach and also provides awareness of the issues which are impacting our members.

The Executive meets regularly, and members are encouraged to contact them and advise of issues affecting their business, new ideas, or just to connect. You can contact one of our Executive members or send us an email.

Executive Members

Brian Goodridge

Brian first started in the turf industry in 1986 as a technician with Rover Mowers, moving into Service Manager and then Sales Manager roles before transferring to Toro in 1998. With Toro he has had experience within Golf, Commercial, Contractor and Consumer equipment portfolios before moving into his current role as Product Marketing Manager, Equipment. He also holds a Bachelor of Business (Information Systems) degree and Graduate Certificate in Project Management.

Paul Barrow
Vice President

Paul is Regional Sales Manager (QLD & NSW) for Husqvarna Australia, where over the last 7 years he has doubled revenues through a program of strategic modernisation and growth of the distribution network. Prior to this, Paul was Business Development Manager with Carlton & United Breweries, where he navigated the challenges of a declining sector to deliver double digit growth, creating competitive advantage through shrewd commercial rights negotiations and creating a high performing sales team. Paul has been on the Executive Committee of the OPEA since mid 2021 as Husqvarna’s representative. He has a passion for developing talent within the industry to support workforce growth. Paul lives on an acreage property and is a passionate user of Outdoor Power Products in both his working and personal life. He has come from a family with 3 generations involved directly in the Outdoor Power Industry, and wants to share his experience to support the industry in shaping its current and future directions. He is also an enthusiastic mountain biker and holds a keen appreciation for the outdoors.

Shae Matthews

7 years working in the outdoor power industry exclusively for MTD as the Technical & Warranty for ANZ  

Damien Souter

Damien first joined the turf industry with Victa Lawncare in 2005, and joined Briggs & Stratton with their acquisition of Victa in 2008. Damien has experience in external sales, sales management, and is currently the Category Manager for Commercial, Ride and Handheld product at Briggs & Stratton.

Stephen Kenna

Stephen commenced in OPE Industry in March 2012 and he has been with EPG Engines for 8 years. Through this time, Stephen gained experience in spare parts, technical and service, warranty, sales and administration.

Joshua Davies

Joshua is the national technical and training manager at STIHL Australia and has been working at STIHL since 2017. Prior to his career at STIHL his experience was gained through a number of roles in the automotive and motorcycle industries with manufactures both in Australia and overseas.

Robert Pickering

National & Government Sales Manager for John Deere Ltd. Responsible for Turf Sales, Government and Strategic Corporate Business. He joined John Deere in 1990 and have had multiple roles during that time from office-based marketing roles through the field-based territory roles and management roles in dealer development, Ag and Turf sales. Rob has always been drawn to the Turf side of John Deere’s business in large part because of the people he interacts with in the company, industry and dealers. They’re passionate about what they do and supporting their customers and that’s an industry he always wanted to be involved with.

Graeme Baynes

Graeme has been involved in the Outdoor Power Equipment Industry for over 25 years all of which while working at Honda Motorcycle & Power Equipment. He has worked in roles that have included Sales, including being National Sales Manager for Power Equipment, as well as roles in Marketing & Parts divisions and now is the National Product Planning Manager.

What all our members must adhere to


Truth in Advertising
All member must ensure that any statements or claims made (written or verbal) in relation to products endorsed or services rendered, are truthful and accurate representations which can be substantiated. All members must comply with Australian Consumer Law

Fair Dealings
Our members shall always be respectful, fair and honest in all their dealings with clients, suppliers, employees, contractors, the public and other Association members.

Public Welfare
Decisions made by the OPEA leadership team and by our membership shall always consider the health, safety and welfare of the public.

Environment Responsibility
Our member’s all understand the role that a healthy environment plays in people’s lives. Therefore, we will always act in promoting cleaner and healthier outcomes for our communities and the environment.

Members shall ensure that any personal or customer contact details are always treated and handled in the strictest confidence. Additionally, internal business documents, information papers, modelling, IP, research or data associated with the dealings of the OPEA or its clients, suppliers and associates; marked as “Confidential” or “Commercial in Confidence” are always treated in the same manner.

Association Objectives
Members shall ensure that all their business activities, public statements and actions are consistent with the objectives of the Association.

Deal with Reputable Individuals
Members will actively maintain the dignity and integrity of the Association by conducting business honestly and ethically with individuals of good character.

Ongoing Professional Development
Members are encouraged to continue their professional development and as required, assist or mentor other Association members to develop their experience and knowledge.

Report Breaches by Members
If members become aware of an apparent breach of any of the Association rules by a member, or applicant for membership, they will immediately report the apparent breach to the Association.

Report Breaches by Non-Members
Members who become aware of a non-member operating in, or making improper or disingenuous statements about, the Power Equipment Industry or its Association, shall promptly report the matter to the Association.